white paper on CRM

This session briefly explains about the CRM.
A) INTRODUCTION
B) WHAT IS MEANT BY CUSTOMER RELATION SHIP MANAGEMENT
C) WHY PRESENT BUSINESS SYSTEM NEEDS CRM
D) BRIEFLY EXPLAINATION ABOUT HOW 'CRM'TECHNOLOGY HELPFUL
E) USES
F) CONCLUSION

INTRODUCTION:-

Today, Massive development in the technology and transformation producers changed from traditional marketing to modern marketing. Modern trends in the marketing calls for more than developing a product, pricing it, promoting it and making it accessible to target customers.

a) Now a days every producer building trust, it contains value added relationship with the customers to win their needs and wants.

b) Now a days, The new age marketing aims at winning customers for ever, where companies greet the customers, create products to suit their needs, work hard to develop life time customers through the principles of customer delight, approval and enthusiasm.

MEANING:- Customer relationship management means, The process of developing a cooperative and collaborative relationship between the buyers and sellers is called customer relationship management shortly called CRM. It aims mainly.

CRM is a new technique in the marketing process where the marketer tries to develop long term relationship with the customers and create loyalty to the manufacturers. Now a days, the customers are becoming demanding, dominant and selective. In fact, rapid change is taking place in the perceptions and the expectations of the customers. with the availability of Insurance services to the customers at their door steps through the help of technology.

HOW TECHNOLOGY HELPFUL "Change" is a continuous process in any business is no exception to this natural law. This is inevitable due to the implementation of the financial sector reforms and policies in the country. The main objective of any business sector reforms is to promote an efficient, competitive and diversified system is required . Past decade onwards The changes have forced the in any business is to adjust the product mix to effect the rapid changes in their process to remain competitive environment. The advent of technology both in terms of computers and communications has drastically altered the methodology of business. In the business sector, the technology has opened new vistas and in turn has brought new possibilities for doing the same work differently and in a most cost-effective manner. Technology helps to provide information round the clock

USES

CRM software provides user friendly methods especially for sales and marketing people that enables the maintains the customers records and products information.

Records Maintenance :- One of the most important aspects of any business is its customers and keeping detailed and accessible records on all customer activity is essential to the survival of any business, especially small to midsized businesses.

A small to midsized business is looking for any kind of an edge over the larger competition then that edge can be detailed records of customer activity that allow the small to midsized business to know their customers that much better and add a personal touch to the sales process.

To a larger company customer management software is a way to keep the names and companies of thousands of customers organised in a database.

To the small to midsized company CRM software can be a detailed record of not only the business interaction between your company and your customer personal information that can help you add that personal touch to the relationship.

In the end people will always buy from people and an extra personal touch can help cement any business relationship.

The benefits of customer relationship management are as diverse as the businesses using the process and the software. Depending on the type of business, you will need software or CRM that can handle massive data and sort this according to how you want it.

when CRM information is used to analyze trends and shared with the people who directly or indirectly have to do with CRM.

conclusion:-

An organization that runs smooth and efficiently is much more profitable than a business that slows production and progress due to a lack of proper process management, CRM software ruins will solve all the problems.